#032newtonbaby
The Creative Operating System
Your always-on creative engine for CTV, Linear, and YouTube
Upscale generates, tests, and iterates performance creative every month — so your best-performing channels never run out of fresh ads that win.
Jones RoadBuilt by performance marketers, to scale your favorite brands.
Showcase
500+ creatives. 60+ brands.
Each ad is scored on Attention · Branding · Connection · Direction and tagged by format, length, and platform. Here are the top performers.
#011canopy
Band A Slider · Bath Tub Filter
AVG 8.0#037jonesroad
Social Montage Intro · Miracle Balm Trio · Holiday Sale
AVG 8.0#008kalshi
Podcast Montage · Matchups L Avs SEA · VO
AVG 8.0#029lalo
Social Montage2Panel · Full Line · Labor Day
AVG 8.0#049fatty15
Social Montage Plus · New Year
AVG 8.0#269westmorebeauty
Social Montage UI · Supreme Creme
AVG 8.0#013laundrysauce
Social Montage · Pods
AVG 8.0Most brands treat creative like a project. It's a system.
The Old Way
A couple of spots, refreshed once or twice a year.
Production is slow and expensive, so testing stalls — and your channel starves for fresh creative right when it's ready to scale.
The Creative OS
An always-on engine producing net-new creative every month.
Tested in-channel and iterated on what actually wins. Your CTV, Linear, and YouTube campaigns always have new at-bats.
Results
Proof that the creative engine performs.
[ROAS]
2.1×
Proven iROAS from Geo Incremental Test with Lalo.
[80+ Creatives]
80+
BFCM creatives for Newton Baby drove higher ROAS.
[2 days]
2 days
Average time from new assets to new approved creatives.
[Newton Baby]
"Our BFCM rollout would not have been possible without Upscale AI. They are our premiere partner for everything TV ads-related and we are impressed with the output."
The Creative OS
Five pillars. One always-on flywheel.
- 01
Always-on creative engine
A steady stream of net-new, channel-ready creative every month — not a one-off batch. The engine never stops, so your testing never stalls.
- 02
Creative OS for CTV, Linear, and YouTube
We build a library of performance creative that's yours — concepts, hooks, and formats engineered for how CTV, Linear, and YouTube actually convert, not repurposed social cutdowns.
- 03
Net-new creative production
Fresh, TV-quality ads built from the ground up: new concepts, hooks, offers, and angles — plus sharper variants of the spots already working for you.
- 04
Performance creative testing
Every creative goes live in your channel where the platform allocates spend to what performs. Real in-market signal, not focus-group guesswork.
- 05
Continuous iteration based on what wins
We read creative-level performance and double down on winners — more variants of what's working, retired what isn't, on a continuous loop.
Research
Concept
Generate
Evaluate
Deploy
Measure
Optimize
The Creative
Flywheel
How It Works
Live in days, not quarters.
No production retainer, no shoot days, no creative committee. Send us your assets, give us read-access to your reporting, and we ship your first round of net-new CTV creative within a week.
- 01Share your assets
Give us everything you've got — product footage, brand assets, existing spots, guidelines. It all becomes raw material for new creative.
- 02Grant read access
Hook us into your CTV, Linear & YouTube performance data — read-only and creative-level — so every new ad is informed by what's actually working.
- 03We make the creative
We generate multiple net-new creatives a month to drive better platform performance — and keep iterating on what wins. You run what you approve; we never touch your media.
- No production retainer
- No shoot days
- First creatives in ~6 days
- Cancel after 90 days
Book a 15-min intro
Pick a time that works for you.
Pricing
Pricing that scales with your channel
No production retainer, no per-asset fees. You pay a simple rate tied to what you spend on the channel — so our cost grows only as the channel does.
Starter
$2K / month · 1 channel · up to $25K per channel
$2,000/ month
The simplest way to test the engine on a single channel.
- ✓Min 4 new concepts a month - 8 new creatives
- ✓Flat, predictable monthly cost
- ✓Ideal for a single-channel
Most popular
Growth
Up to 2 channels, up to $50K / month per channel
$4,000/ month
Higher creative volume as your multi-channel spend scales.
- ✓Everything in "Starter"
- ✓Higher creative volume as spend grows
- ✓Priority iteration on top performers
Enterprise
3+ channels, or $50K+ / month per channel
Contact us
Custom plan for portfolios running multiple channels at scale.
- ✓Everything in "Growth"
- ✓More than 2 channels or $50K+ per channel
- ✓Dedicated strategy + custom volume
What's included in every plan
- ✓4–8 net new, channel-ready creatives every month
- ✓Improvements to your existing ads
- ✓Performance-driven variants of what's winning
- ✓Platform-ready exports for your buys
- ✓Read-access reporting + "Upscale" naming setup
- ✓You keep full control of media and budget
Start with a 90-day test
Run the engine for one quarter at your tier. Cancel at 90 days, or expand to more budget and channels if it's working. No upfront production cost.
Channels
Three channels where creative decides the outcome.
CTV
Built for the living room.
Broadcast-quality 16:9 ads engineered for direct response — strong hooks, clear offers, QR and promo-code ready.
Linear
Built for broadcast.
Polished, on-brand TV spots that hold up next to national advertisers — produced at performance speed, not agency timelines.
YouTube
Built for the skip.
Ads that earn attention in the first five seconds and hold it through the skip point, in the formats you buy.
Learn More
Turn creative into a system that scales.
Research
Mine audience signals
FAQ
Operator questions, answered.
CTV Playbook
Scale Your Product Launch on Streaming TV
The DTC CTV playbook for launching new products on Streaming TV. Built from 20+ launches with 10+ DTC brands.
250M+
Total Monthly Viewers
91%
Household Penetration
2h 14m
Avg. Daily Usage
Creative production used to be YouTube's biggest barrier. Michael explains how AI tools and partners like Upscale let brands test and iterate at speed — moving between YouTube and TV without needing massive budgets.
- •AI-powered creative velocity and rapid testing
- •Moving creative between YouTube and TV seamlessly
- •You don't need big budgets to compete on YouTube
- •Tools are improving week over week
YouTube for Shopify Best Practices
YouTube for Shopify Brands
Shopify + YouTube NYC Panel · February 24, 2026
Upscale hosted a panel at Shopify HQ in NYC with Google's YouTube leadership and two Shopify founders scaling on YouTube. The takeaway: YouTube is dramatically undervalued — in-platform metrics understate true impact by ~50%, and the two old barriers (creative cost and measurement) are both collapsing.
~50%
ROAS understatement
51%
YouTube viewed on CTV
110–120%
Demand Gen search lift